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Channel: advertising – MultiView Blogs | True Stories from a Life in Digital Media
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Quick tips for scoring B2B leads with MultiView’s lead gen expert – Andrew...

By Andrew Kretzschmer, Director of Sales Operations at MultiView There are a few simple pointers to always keep in mind when analyzing site visitors for inbound leads. The first step is to identify...

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Ideas for using data to boost member engagement

By Danielle Manley, Assistant Executive Editor, MultiBriefs Data is only as powerful as its wielder. It’s not what data you have, but what you can do with it. And many times, those placed in charge of...

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Getting started with content marketing: A quick overview of how to get...

By Jessica Taylor, Senior Medical Editor at MultiView Associations need to create demand for their events, advocacy and news. Content marketing is a way to provide opportunities for associations to get...

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Integrating content marketing with newsletters

By Kaylee Nelson, Brand Manager, MultiBriefs Content marketing. E-newsletters. Click-through rates. All just a bunch of marketing buzzwords? Perhaps they have become jargonized in the advertising...

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Content marketing: It’s an open invitation

By Julie Bernhard, Executive Editor at MultiView Content marketing is all the rage. If you are like most associations the initial reaction always is, what in the world is it? You have TV ads, radio ads...

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Converting millennials into members

By Bob Kowalski, Senior Content Editor at MultiView Capturing the attention – and the involvement – of millennials has proven to be a full-time quest for businesses and researchers. Marketers have...

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Reaching larger geographic regions with advertising

By Danielle Manley Marketing and advertising over the past couple of years has focused on taking advantage of up-and-coming technologies. One of the most sought-after concepts has been geotargeting –...

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The Bob’s are curious

As marketers, we can all relate to the Bobs. The B2B buying journey has changed over the years and is now 70% completed before a customer ever contacts your business. With that said, businesses need to...

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The trek for clicks is about quality not quantity

As potential customers are clicking on your display advertising across the web, it’s easy to assume this is a solid lead for your company–but that’s not always the case. Although clicks are a valuable...

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What your marketing is missing without site retargeting

By Helen Shacklett, Content Marketing Manager, MultiView Inc. When you’re regularly pulling in decent ROI from your marketing activities, it’s easy to get into a rut and stick to the same thing that’s...

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